Wednesday, October 5, 2011

BARNES AND NOBLE CHILDREN'S DEPARTMENT GETS AN OVERHAUL


There are some big changes coming to the B&N Children's Department. They are getting rid of many categories, such as pop-up books, some of the favorite characters such as Thomas the Tank Engine, and the nonfiction picture book section is no more. Also, section such as "Science," have been replaced with "Up in the Air," etc.

B&N wants to create an "experience." Their research has been that shoppers want to shop in a certain manner and that creating these new sections will help foster the experience that shoppers are looking for.

Make a trip to B&N and take a look around at the new arrangements as they unfold and tell me what you think. Is it an improvement? Or do you wish some of the sections should go back to the way they were? Happy? Outraged? Speak up!

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